1. Our Policy.
At The Plaza and The Court at King of Prussia ("KOP") we respect and understand our website (the "site") users' concerns about confidentiality and privacy and we take all reasonable steps to ensure that any information that you give us is handled in a safe and responsible manner. Because of our respect and understanding of your rights, we have developed this policy which discloses the privacy practices of KOP and describes the information we collect about you during your use of our site and what use we may make of that information. It is important to remember that by using our site, you agree to the terms of this policy. Because the technology in this area is expanding and improving at such a rapid pace, we suggest that you refer to this policy on a regular basis as it may change, at any time in KOP's sole discretion, in order to allow KOP to take advantage of any technological advances or for business purposes or legal reasons. This Privacy Policy is incorporated into and subject to KOP's Terms of Use. In the event of a conflict between this Privacy Policy and the Terms of Use, the latter will control. For questions or comments concerning our Privacy Policy, contact contact@kingofprussiamall.com or write to Customer Service: The Plaza and The Court at King of Prussia, Route 202 at Mall Boulevard, King of Prussia, PA 19406.

2. Information That We May Collect.
We collect your information in different areas of our site. The exact information collected varies depending on the areas of our site that you use. We collect all information that you voluntarily disclose in the course of using our site. In the future, we may require further information as dictated by the nature of the services that we may offer. When you place an order with one of the participating retailers, we ask for your name, address, e-mail address, credit card name and number, product information and certain demographic information. In the course of using our site, we automatically track certain information about you. This information includes the URL that you just came from (whether this URL is on our site or not), which URL you go to next (whether this URL is on our site or not), what browser you are using, and your Internet Protocol (IP) address. Many sites automatically collect this information. In addition, we may decide to use cookies on certain pages of our site. Cookies can help us provide information which is targeted to your interests. Cookies are stored on your hard drive, not on our site. Most cookies are "session cookies," meaning that they are automatically deleted at the end of a session. In the event that we use cookies, you will be free to decline our cookies, if your browser permits. If you send us personal correspondences, such as e-mails or letters, or if other users or third parties send us correspondence about your activities, we may collect such information into a file specific to you.

3. Our Use of Your Information.
We internally use personally identifiable information to improve our services, to statistically analyze site usage, to improve our content and to customize our site's content and layout. We believe these uses allow us to improve our site and better tailor it to meet our users' needs. We may also use personally identifiable information to deliver information to you that, in some cases, is targeted to your interests, such as targeted banners and promotions. If you supply us with your e-mail address, you may receive occasional e-mail from us announcing services, product information, promotional events, or updates to our website. If you supply us with your mailing address, you may receive periodic mailings from us for the same purposes. If you wish to unsubscribe from the mailing list, select the unsubscribe option at the bottom of the email transmission. If you do not wish to receive such mailings, please send us an e-mail to contact@kingofprussiamall.com indicating your e-mail address or mailing address as applicable. We use information that we obtain from your current and past activities on the site, to resolve disputes, troubleshoot problems and, if we deem necessary, to enforce our Terms of Use. At times, we may look across multiple users to identify problems or resolve disputes, and in particular on rare occasions we may evaluate your information to look for users using aliases.

4. Our Disclosure of Your Information.
We do not sell, lend or rent any personally identifiable information about you or your company to any third party outside of KOP, its parent, affiliates, subsidiaries, operating companies and other related entities. We only disclose information to third parties when it is reasonably necessary in order to allow us to perform our services. Obviously when you order from one of the participating retailers, we must disclose your information to them. Our disclosure of such information is limited to the retailers that you order from. However, just as we can not control our retailers when you physically shop in their stores, we have no control over the retailers' use of the information once it is in their hands. We do aggregate personally identifiable information and disclose such information in aggregate to advertisers and for other marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to personally identify you. Certain information, to the extent we have received it from you, such as your credit card number and your name, is not disclosed in aggregate at all. We cooperate with all law enforcement inquires and with all third parties to enforce, the rights of others and all and any federal, state or local law or regulation. Unfortunately, due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access files, transmissions or private communications. Further, we can (and you authorize us to) disclose any information about you to law enforcement or other government officials, including any government officials, as we, in our sole discretion, believe necessary or appropriate. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.

5. Third Party Collectors of Information.
Our policy only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to third parties, whether they are participating retailers, service providers, advertisers or other sites throughout the Internet, different rules may apply to their use or disclosure of the personal information you disclose to them. Participating retailers, third party service providers and advertisers adhere to their own privacy customs and policies. Because we do not control the privacy policies of third parties, you are subject to the privacy customs and policies of that third party. We do not make any representations or warranties as to how such third parties may use your information.

6. Contacting the Website.
If you have any questions about this Privacy Policy, or our practices regarding our site, you can contact:

Customer Service
The Plaza and The Court at King of Prussia
Route 202 at Mall Boulevard,
King of Prussia, PA 19406